A PLATFORM FOR SUSTAINABLE LUXURY AND CONSCIOUS RETAIL.

We curate purpose-driven and eco-inclusive brands with stories and deep ethos behind them.

consciously curated

Key pieces to round out your summer

Have you noticed your swimwear needs a one-piece? Or maybe your oversized shirt is getting worn out? How about chic matching outfits and a sturdy basket bag for your farmers' market trips? 

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Hello Summer

Perfect Styles that will set you up for Summer and beyond.

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Consciously curated for your everyday regimen.

Clean and Non-toxic Anti aging

Natural skin care products are better for the environment and for your health as they do not have any harmful chemicals. 

At Simple As Is, we are against animal testing.

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#ConsciouslyMade

editor's pick Summer dresses


Simple As Is embodies a love for thoughtful simplicity and natural femininity, as well as a commitment to be kind both to the planet and people.

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#consciouslycurated

MEET OUR BRANDS

We only feature products made by earth lovers like you.

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feel the nature

Feel-good products made for you and your daily adventures. 

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FEEL GOOD ABOUT YOUR PURCHASES AGAIN.

ECO-FRIENDLY PACKAGING

All packaging is either made from recycled materials or biodegradable shipping bags.

GIVING BACK

We work with non-profit organizations to give back to causes close to hearts.

CRUELTY-FREE

We are against animal testing. All of our cosmetic brands are cruelty-free.

LOW CARBON FOOTPRINT

Prioritizing locally-made goods supports sustainability and decreases your carbon
footprint.

COMMUNITY

We have built a community of 100+ world changing brands that you can trust.

MAKING IT EASIER FOR YOU.

We are dedicated to showcasing brands that have chosen not to sacrifice their values, so that you don't have to either.

POP-UP STORE

A celebration of art, nature, luxury, and the vibrant spirit of summer.

FIDELLE SHOWROOM

Cevdetpaşa Mah. Hasekioğlu Apt. No.61 D.2 Bebek/ Istanbul

Come Say Us Hello..

Our store is open everyday from 10:00 to 19:00.

NEW ARRIVALS

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Sustainable Luxury

Beachwear

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empowering women